How about getting rid of those stupid cheap fridges that tag your drinks consumption which don’t work and get rid of receptionists that make cheap car rental firms look like a luxury brand?

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’
http://skift.com/2015/09/22/sheraton-has-a-100-million-marketing-campaign-to-revive-the-tired-brand/

Shared from Travel on Flipboard, your personal magazine.
Get it for free to keep up with the news you care about.