Article: Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

How about getting rid of those stupid cheap fridges that tag your drinks consumption which don’t work and get rid of receptionists that make cheap car rental firms look like a luxury brand?

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’
http://skift.com/2015/09/22/sheraton-has-a-100-million-marketing-campaign-to-revive-the-tired-brand/

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